The precise details are unknown because resources describing those days have been lost, but it is said that Kenz\u00f4 Got\u00f4 ran a pawnshop on Ichiba Street in Rokug\u00f4 Town before moving to Hondoch\u00f4 around 1915 to establish Yachiyo Brewery. That year was celebrated with Emperor Taisho\u2019s enthronement. With hopes for the nation\u2019s prosperity and the brewery\u2019s success, its name, which is also its sak\u00e9 brand name, was derived from the lyrics of the national anthem:<\/p>\n
Kimigayo-wa chiyo-ni yachiyo<\/u>-ni <\/em><\/p>\n \u201cA thousand years or 8000 years<\/u> of life be thine.\u201d<\/p>\n The government policy during the war forced Yachiyo Brewery to suspend its sak\u00e9 production, after which it began making wine. However, it resumed sak\u00e9 brewing in 1948.<\/p>\n For many years, the bottles produced by Yachiyo Brewery were only sold locally. S\u00f4ichir\u00f4 Got\u00f4, the second-generation head of the brewery, started developing sales outside Akita Prefecture. A friend of S\u00f4ichir\u00f4 who was working for a newspaper told him there was a popular sushi restaurant group named \u201cYachiyo Sushi\u201d in Tokyo. He suggested that sak\u00e9 bottles of \u201cYachiyo\u201d should be served there. After the proposal was rejected by the Sushi restaurant group, Soichiro tested many different brands of sak\u00e9s with the name of \u201cYachiyo\u201d throughout Japan and convinced sushi chefs that Yachiyo of Akita was best suited for the sushi they served.<\/p>\n The actual sales of bottles of Yachiyo at Yachiyo Sushi only started in 1982 after the death of Soichiro. However, the sales increased to almost 36,000 liters at its peak, and it continues to be popular to this day.<\/p>\n Rokug\u00f4 is famous for the Rokug\u00f4 Water Springs. Each spring has a name, such as \u201cNiteko Shimizu\u201d (\u201cNiteko\u201d is an Ainu word meaning \u201cforest water,\u201d while \u201cShimizu\u201d is a Japanese word for \u201cwater spring\u201d), which is well known for once being served to Emperor Meiji while he visited Akita. Another well-known spring is \u201cOdaidokoro Shimizu\u201d (\u201cwater spring for cooking\u201d), which was used for cooking when the Lord of Satake visited the area to hunt with eagles (falconry). Because of those water springs, Yachiyo Brewery has no difficulty finding good water for brewing. Excellent techniques, superb local water, and excellent local rice were passed down from Tsurumatsu Nakano, who served the brewery as T\u00f4ji<\/em> (Head Brewer) for more than 30 years, to Kazuo Sait\u00f4, the incumbent T\u00f4ji<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":" The precise details are unknown because resources describing those days have been lost, but it is said that Kenz\u00f4 Got\u00f4 ran a pawnshop on Ichiba Street in Rokug\u00f4 Town before moving to Hondoch\u00f4 around 1915 to establish Yachiyo Brewery. That year was celebrated with Emperor Taisho\u2019s enthronement. With hopes for the nation\u2019s prosperity and the … Continue reading Yachiyo Brewing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":414,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1291","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9gCtR-kP","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/pages\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/comments?post=1291"}],"version-history":[{"count":1,"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/pages\/1291\/revisions"}],"predecessor-version":[{"id":1292,"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/pages\/1291\/revisions\/1292"}],"up":[{"embeddable":true,"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/pages\/414"}],"wp:attachment":[{"href":"https:\/\/history-here.com\/en\/wp-json\/wp\/v2\/media?parent=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}